P&G gets back to its roots

09/14/2009 | Harvard Business Review online

Procter & Gamble CEO Bob McDonald argues that the way for the company to grow its market share is to remember that the company exists to create products that improve people's lives. Rosabeth Moss Kanter writes that such "purpose-inspired growth" is a model any company can emulate, noting that it can lead to better employee performance and better research and development.

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