Southwest Airlines is now offering passengers a way to jump ahead of many other fliers by paying $10 each way for priority boarding. Southwest had previously mocked its rivals for their range of ancillary fees and hidden charges. Travelers' reaction to Southwest's move has been overwhelmingly negative. "Now, if I don't pay $10 each way, I might get B or C boarding groups even if I check in 24 hours before?" a customer wrote on Southwest's blog. "I gave up on Northwest/Delta because they charge you for everything. Looks like Southwest is becoming just another airline."
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