Will China become the world's prime luxury market?

09/14/2009 | Harvard Business Review online

China could become the world's foremost luxury-goods market, two recent studies suggest. Wealthy Chinese citizens tend to be younger than their Western counterparts, and more than half of them say the recession isn't affecting their purchasing decisions. Most wealthy Chinese indicate that the Internet weighs heavily on their purchasing decisions, giving Western companies an inroad with this increasingly affluent group.

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