Yahoo! said to readying new branding effort for Ad Week reveal

09/14/2009 | All Things D

Yahoo!'s new marketing effort, which reportedly will be unveiled during the second day of the IAB's MIXX conference during Advertising Week, is meant to remind marketers of the portal's reach for display advertising. "The whole push seems to be to remind people of vibrancy of the brand and exactly how huge its reach is," one source said. "It is less Yahoo! is back than Yahoo! has never left."

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