15-second spots for OTC meds may have unpleasant side effects

09/14/2010 | Advertising Age (tiered subscription model)

As TV spots for over-the-counter drugs have increasingly gone to 15 seconds instead of 30, market share has eroded and one copy-testing firm found the 15-second spots particularly ineffective. "It's an awfully short form for creatives to work with," said the CEO of Ameritest, which conducted the study. "If it devolves into simply reminder advertising, you're not building brands."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Director, Corporate Counsel - Regulatory Law
Regeneron
Tarrytown, NY
ISHN - Chief Compliance Officer
Mountain States Health Alliance
Johnson City, TN
Active Implantable Medical Device (AIMD) Product Expert
BSI
Nationwide, SL_Nationwide
Finance Manager - ENT
Medtronic
Jacksonville, FL
Consumer Directed Health Plan (CDH) Product Offering Manager
Blue Cross Blue Shield MA
Quincy, MA