Betsey Johnson store floats first Facebook Places campaign


A Betsey Johnson store in Santa Clara, Calif., is launching what's believed to be the first formal Facebook Places promotion, offering a 15% discount to anyone who checks into the mall where it's located. Other brands are set to follow suit, with novelties retailer Stylin Online offering discounts to fans who check into key New York landmarks during Comic Con next month. "With Facebook enabling the Places feature, it makes check-ins a lot more of a mainstream opportunity for businesses that have customers on Facebook," says Fan Appz CEO Jon Siegal, whose company is assisting with both projects.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA