Betsey Johnson store floats first Facebook Places campaign

09/14/2010

A Betsey Johnson store in Santa Clara, Calif., is launching what's believed to be the first formal Facebook Places promotion, offering a 15% discount to anyone who checks into the mall where it's located. Other brands are set to follow suit, with novelties retailer Stylin Online offering discounts to fans who check into key New York landmarks during Comic Con next month. "With Facebook enabling the Places feature, it makes check-ins a lot more of a mainstream opportunity for businesses that have customers on Facebook," says Fan Appz CEO Jon Siegal, whose company is assisting with both projects.

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