Childhood friendship leads to product placement on HBO's "Entourage"

09/14/2010 | Mediaweek

The seventh season of HBO's "Entourage" wrapped up on Sunday night with the help of the on-screen presence of Tequila Avion, a product-placement deal that apparently did not cost either party a penny. The brand's role, according to this report, was the result of a longtime friendship between "Entourage" creator Doug Ellin and Avion co-founder Kenny Dichter, who grew up on Long Island together.

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