Column: Amazon uses deft maneuvering to keep its edge

09/14/2010 | Forbes

Columnist Inder Sidhu says Amazon can tout its "transformational business computing platform", a sold-out electronic gadget and a savvy idea for viewing television and films. As the largest online retailer in the world, however, Amazon has plenty of rivals and companies that would like to take a piece of it. To keep its competitive advantage, Amazon has become agile and used innovative thinking.

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