The science of soft-serve on display at DQ factory

09/14/2010 | ABC News

Dairy Queen's chief branding officer closely guarded the quickservice chain's proprietary soft-serve ice cream recipe on a recent tour of the Edina, Minn., factory where workers toil daily to perfect sweet treats and new menu items. After workers in the lab are done testing, at least 100,000 customers and employees taste new creations before they show up on the chain's menu.

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