Casual chains seek new ad strategies for tighter economic times

09/14/2011 | Adweek

Ten midpriced casual-dining chains have been on the hunt for new ad agencies this year as they seek strategies to boost sales during a rocky economy. Chains including TGI Friday's, CiCi's Pizza and Cracker Barrel are looking for campaigns that attract higher-income diners who are trading down, without alienating their core consumers.

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