How a technology company re-energized its sales efforts

09/14/2011 | MarketingSherpa

A cost-cutting effort at technology company CenterBeam shook up the traditional roles of sales and marketing, leaving the sales process in disarray. To address the problem, CenterBeam underwent a five-step process that included segmenting the market, seeking high-quality leads and putting a process in place to keep sales and marketing on the same page.

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