How a technology company re-energized its sales efforts

09/14/2011 | MarketingSherpa

A cost-cutting effort at technology company CenterBeam shook up the traditional roles of sales and marketing, leaving the sales process in disarray. To address the problem, CenterBeam underwent a five-step process that included segmenting the market, seeking high-quality leads and putting a process in place to keep sales and marketing on the same page.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
L'OREAL USA
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY