One in 10 mobile users redeem coupons

09/14/2011

EMarketer estimates that nearly 20 million U.S. adults, or 9.5% of U.S. adult mobile phone users, will redeem a mobile coupon this year. EMarketer defines mobile coupons as coupons or codes received via SMS, applications and mobile Web browsers; quick-response codes for redemption online or offline; and group-buying coupons purchased via mobile. "Consumers have started to use mobile devices more extensively at the top of the shopping funnel -- to research products and pricing, for example," said eMarketer principal analyst Noah Elkin. "But usage has yet to migrate to the bottom of the funnel on a wide scale."

A complete report, "Mobile Coupons: Offers and Deals Light Up the Last Mile," is available to eMarketer Total Access subscribers. Click here to learn more.


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY