What CEOs really think of corporate social responsibility

09/14/2011 | Forbes

Sustainable business strategies are increasingly a priority for top-level decision makers, say CEOs and other senior executives from such companies as Bayer, DuPont and IBM. Corporate social responsibility is driving internal innovation, cross-company collaboration and other profit-boosting initiatives, they say. "We realize that there is a very solid business case for sustainability," said Bayer CEO Greg Babe.

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