What CEOs really think of CSR

09/14/2011 | Forbes

Sustainable business strategies are increasingly a priority for top-level decision makers, say CEOs and other senior executives from companies such as Bayer, DuPont and IBM. CSR is driving internal innovation, cross-company collaboration and other profit-boosting strategic initiatives, the business leaders say. "We realize that there is a very solid business case for sustainability," said Greg Babe, CEO of Bayer.

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