Going mobile more than adjusting for screen size, says Bloomberg exec

09/14/2012 | Mobile Marketer

More than shrinking and rearranging content is necessary to develop an engaging mobile presence, Oke Okaro, global head of mobile and connected devices at Bloomberg, said in his keynote at the Mobile Marketing Summit: Holiday Focus 2012. "Mobilizing your business is very important and requires a lot of thought," said Okaro, who noted, for instance, that Bloomberg's goal is to provide the most relevant content via as few taps as possible.

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