Groupon helps local businesses enter growing mobile space

09/14/2012 | MobileCommerceDaily.com

As Groupon sees steady growth in mobile traffic -- with almost 3 in 10 transactions in North America now attributed to mobile -- the company is focusing on helping local businesses enter the space to help them match big competitors. "Our goal is to become the operating system for local commerce. We want to really build a powerful suite of tools that will let merchants compete on the same level as bigger merchants," said Iryna Newman, Groupon's head of mobile marketing.

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