CMS limits insurers' marketing activities for Medicare

09/15/2008 | Reuters

The CMS announced that insurers are no longer allowed to place unsolicited calls or provide free meals when selling Medicare health insurance or prescription-drug coverage. Door-to-door solicitations and sales pitches in health care facilities also were banned. The changes are aimed at protecting Medicare beneficiaries "from deceptive or high-pressure marketing tactics," Acting CMS Administrator Kerry Weems said.

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