Levi's puts its brand on cable net Logo

09/15/2008 | NYTimes.com

MTV Networks' Logo unit is partnering with Levi Strauss & Co.'s 501 line for a campaign called "Logo Unbuttoned" in which Levi's will lend its moniker to 30 weeks of programming on the gay-and-lesbian-themed channel. The programming deal is accompanied by a series of short videos by ad shop Digital Kitchen that feature gay and lesbian characters in Levi's 501 jeans.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY