ASDA introduces traditional Indian clothing

ASDA, one of the largest supermarket chains in the UK, has launched a line of Indian clothing, including tunics, scarves, trousers and traditional suits. The move is believed to be the first of its kind by a high-street retailer. The clothes, which are part of the George at ASDA fashion line, are made using authentic materials from India.

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Economic Times (India), The · Retail Week (U.K.) (subscription required)

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