Havas Digital adopts DataXu tool for exchange buying

09/15/2009 | ClickZ · VentureBeat

Boston-based firm DataXu has introduced a new bid management tool that automatically buys ad impressions across ad exchanges. The tool uses machine learning technology to make decisions, and uses ad inventory from partner networks including Right Media, Yahoo!, and the DoubleClick Ad Exchange. Havas Digital is among the first media buyers to use the DataXu platform.

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ClickZ · VentureBeat

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