Marketers target the growing Hispanic demographic

09/15/2009 | Broadcasting & Cable

When the next batch of Census data is released in 2011, the U.S. Hispanic population is expected to be expanding as aggressively as ever before, giving marketers a clear opportunity for future growth in the demographic segment. "To us, [Hispanic marketing] it's a no-brainer," said Mark K. Stewart, vice president of global media services for Kraft Foods. "You're either in the game or you're dead."

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