Pricing tips from a restaurant guru

09/15/2009 | GigaOm

What can a restaurant menu teach you about pricing your products or services? Customers perceive pricing in relative terms, writes Mike Speiser, which explains why "menu engineers" include one outrageously expensive item on the list: The high-priced outlier makes other dishes look reasonable by comparison. One other tip: Try dropping the dollar sign to make prices appear less intimidating.

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