The rights and wrongs of naming a blog

09/15/2009 | Planning Startups Stories blog

Building brand awareness with a company blog starts with coming up with a catchy name, tech entrepreneur Tim Berry writes. A blog with a blah name can still take off, but a title that's "easy to remember, recognize, and not misspell" gives you a head start. The catch: It's hard to change a name once you've started, so you'll need to do your creative thinking upfront.

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