North America is slipping as world's top ad market

09/15/2010

North America's dominance of the global advertising market will begin to slip during the next four years, according to a report produced by eMarketer in collaboration with Starcom MediaVest Group. Asia-Pacific will gain significant market share, with total media advertising spending in the region expected to reach $173.2 billion by 2014. During the same period, ad spending in North America is expected to grow just 7%, reaching $190.6 billion in 2014.

To read more about eMarketer's "Global Media Intelligence," click here.


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