Review is under way for GSK's U.S. media business:

09/15/2010 | Advertising Age (tiered subscription model)

GlaxoSmithKline is putting into review its U.S. media planning and buying account, for which spending is $1.4 billion. Incumbent WPP Group's MediaCom reportedly will participate in the review, which will cover pharma and consumer health care. The shop recently was successful in defending GSK's U.K. media account.

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