James Rohr, chief executive officer at PNC Financial Services Group, said that weak loan demand, high unemployment and a fragile economy make it a challenging time for financial institutions. However, PNC will remain disciplined and avoid extending risky loans, Rohr said. "We expect to see some of our peers increase their interest-rate risk and credit risk as a way of enhancing revenue," he said. "We didn't take those risks a few years ago when many others did and we're certainly not going to take them now."
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