How to increase sales to your loyal customers

For small businesses facing stalled growth, selling more products to existing customers offers a relatively low-risk way to get back on track, entrepreneur John Warrillow writes. Companies can try to offer new products to their customers or improve sales of existing products, he writes. "If you want to sell more of your existing products to your existing customers, draw up a simple chart of your products and services. ... Then cross-reference your customer list with your product list to identify opportunities to sell your best customers more of your existing products," he writes.

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