OTAs provide invaluable service for hotels, ex-Hotels.com owner says

09/15/2011 | Hotel Interactive

Online travel agencies have become an important asset for hotels by providing marketing and promotional services at lower prices than direct advertising, former Hotels.com owner Bob Diener said. In this interview, the founder of new OTA Getaroom.com discussed the new strategies his company is implementing, such as nonrefundable rates to reduce cancellations as well as a flash-sale program.

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