Pinkberry tries to capture more fans with social

09/15/2011 | SmartBrief/SmartBlog on Restaurants

Pinkberry's social media team asks itself three questions before adopting social channels, and it measures success by likes and comments rather than fans and follower counts, says Pamela Naumes, the frozen-yogurt chain's digital director. The latest "shiny new toy" is Instagram, a photo-sharing application, that has fans submitting entries to make Pinkberry's profile photo.

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