Why 3PLs should focus on customer engagement

09/15/2011 | Logistics Viewpoints blog

Third-party logistics providers should do more to engage with their customers, writes Adrian Gonzalez of Logistics Viewpoints. Shippers often say they want their logistics providers to offer insights, but Gonzalez's recent Web survey of supply chain executives ranked the providers near the bottom in terms of value as knowledge sources. Bringing customers together to create a sense of community would help retain clients, he argues

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