Why bigger is better for innovators

09/15/2011 | Bloomberg Businessweek

The best innovations spring from big, bold ideas, write G. Michael Maddock and Raphael Louis Vitón. Still, it's important not to hype your ideas unless they really break new ground. "Far too often, leaders make the mistake of talking about big ideas that are really embarrassingly small," Maddock and Vitón write.

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