Absolut Vodka has unveiled a worldwide effort from its new creative shop, Sid Lee, that includes TV spots, print and online ads, social media and events. The "Transform Today" pitch, which is aimed at urban millennials, focuses on four artists who are "daring spirits [with] a dedication to continuously transform the possibilities of personal expression," according to the campaign's copy. U.S. TV placements include FX, ESPN, AMC and Comedy Central.
Absolut's new agency unveils worldwide, multiplatform pitch
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