Absolut's new agency unveils worldwide, multiplatform pitch

09/15/2013 | MediaPost Communications

Absolut Vodka has unveiled a worldwide effort from its new creative shop, Sid Lee, that includes TV spots, print and online ads, social media and events. The "Transform Today" pitch, which is aimed at urban millennials, focuses on four artists who are "daring spirits [with] a dedication to continuously transform the possibilities of personal expression," according to the campaign's copy. U.S. TV placements include FX, ESPN, AMC and Comedy Central.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals