Belstaff brings back the biker heritage with London flagship

Biker-inspired fashion brand Belstaff took a nod at its heritage with the launch of its new London flagship, which includes restored vintage motorcycle jackets from the 1950s and 1970s, alongside the newest collection pieces made from the brand's signature waxed-cotton cloth. "We are a moto brand and everything we do relates back in some way to those roots – not everyone who shops Belstaff rides a bike or races a car, but that is the spirit of the brand," said investor and CEO Harry Slatkin.

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