Experts: Strong omnichannel efforts are retailers' best competitive bet

09/15/2013 | Reuters

Some traditional retailers including Macy's, Nordstrom and Wal-Mart are finding their footing in a digital world with increasingly savvy omnichannel efforts that let customers shop where and how they choose, experts said at a retail summit last week. "The promise is there, the potential is there, and when it works, it's a lovely thing," ShopRunner Chief Strategy Officer Fiona Dias said, adding that the retail industry as a whole still has a lot of work to do in merging e-commerce with brick-and-mortar stores.

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