Ford combines music and webisodes with "Rider Challenge"

09/15/2013 | New York Times (tiered subscription model), The

To highlight its 2014 Fiesta, Ford is creating an "The Rider Challenge," an 18-episode online show with teams in Fiestas racing to get unusual items demanded by music groups' contract riders. Bands include Fall Out Boy and the Lumineers, and episodes will be available on the Live Nation Entertainment site, marking the concert promoter's first foray into content marketing.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX