Ford combines music and webisodes with "Rider Challenge"

09/15/2013 | New York Times (tiered subscription model), The

To highlight its 2014 Fiesta, Ford is creating an "The Rider Challenge," an 18-episode online show with teams in Fiestas racing to get unusual items demanded by music groups' contract riders. Bands include Fall Out Boy and the Lumineers, and episodes will be available on the Live Nation Entertainment site, marking the concert promoter's first foray into content marketing.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY