General Mills adds Hershey baking products

09/15/2013 | BakingBusiness.com

General Mills and Hershey are partnering on new baking mixes and frostings inspired by Hershey candy brands, including Reese's and Almond Joy. "We are very excited about our continued partnership and the launch of all these new flavors," said Jared Pippen, associate marketing manager for Betty Crocker.

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