Lands' End praises white-collar men in "Made to Work" campaign

09/15/2013 | New York Times (tiered subscription model), The

AR New York's new "Made to Work" TV and print campaign for Lands' End debuts today, highlighting white-collar workers in spots reminiscent of the tried-and-true technique jean brands use to show the grit of blue-collar workers. The spots focus on altruistic office workers, including sports marketer and nonprofit director Joe Branch, who praises the brand's shirts and says he "was made to work." The ads focus on men who "don't get as celebrated as they should," said David Israel, executive creative director at AR New York.

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