Q-and-A: Phil Dusenberry

09/16/2005 | Newsweek

Onetime chairman and creative director of BBDO North America Phil Dusenberry helped set Michael Jackson's hair on fire at a Pepsico ad shoot, helped re-elect Ronald Reagan in 1984 and came up with the General Electric slogan, "We bring good things to life." He talks about his life in advertising and his recent memoir with Newsweek's Alice Fishburn.

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