Visa charges TBWA with global creative, strategy duties

09/16/2008 | Advertising Age (tiered subscription model)

Omnicom Group's TBWA Worldwide, Playa del Rey, Calif., which is the lead creative shop for Visa in the U.S., has won global creative and strategic marketing chores on Visa's $600 million account. Other agencies vying for the business included WPP Group's Grey Worldwide, Publicis Groupe's Leo Burnett Worldwide, and Omnicom sibling BBDO Worldwide.

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