CiCi's Pizza bulks up on cable with new campaign

09/16/2009 | Brandweek

CiCi's Pizza has launched a new ad campaign that pits its $5 buffet against low-cost burger chains. The campaign, which launched Wednesday, will run through the first quarter of next year on media outlets including cable channels such as TBS, USA, Nick at Nite, VH1, TNT, Spike, TLC, ESPN, ABC Family and Oxygen.

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