Low-fare airlines facing new competition: one another

09/16/2009 | Boston Globe (tiered subscription model), The

Analysts say a three-way battle among discount airlines flying the Boston-Baltimore route could help determine the future of the industry. Low-fare airlines have traditionally avoided direct competition to keep costs low, but that may be impossible as they move into major markets in search of continued growth. "The airlines are recognizing that most of the ripest fruit has been picked from the tree," says an analyst with Forrester Research.

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