Department stores beef up efforts to win younger customers

09/16/2010 | Chicago Tribune (tiered subscription model)

Department-store chains are gearing up to fight for the hearts and wallets of the next generation of consumers, after years of losing to specialty chains including H&M and Forever 21, the Chicago Tribune reports. Companies are using a variety of methods including online teen advisory panels and exclusive fast-fashion lines to overcome the image of department-store sameness and appeal to the under-25 set's passion for individual style.

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