Cadbury goes mobile with Olympics-keyed campaign

09/16/2011 | Mobile Marketer

Kraft unit Cadbury's Spots and Stripes campaign leading up to the London Olympics next year includes mobile in its mix of augmented reality and social media. The game, which draws on an augmented-reality application by blippar, detects the presence of Cadbury products and triggers the game, which allows players to share their experiences on social networks.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY