Cadbury goes mobile with Olympics-keyed campaign

09/16/2011 | Mobile Marketer

Kraft unit Cadbury's Spots and Stripes campaign leading up to the London Olympics next year includes mobile in its mix of augmented reality and social media. The game, which draws on an augmented-reality application by blippar, detects the presence of Cadbury products and triggers the game, which allows players to share their experiences on social networks.

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