Dr Pepper explores niche social marketing

09/16/2011 | ClickZ

Dr Pepper partnered with DeviantArt.com, a social site devoted to visual artists that has 18 million registered users, for a campaign spotlighting outdoor art. There, artists were invited to submit designs for an outdoor mural paying homage to Dr Pepper, with the winning design to be given prominent placement in the Williamsburg neighborhood in Brooklyn, N.Y.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA