Dr Pepper explores niche social marketing

09/16/2011 | ClickZ

Dr Pepper partnered with DeviantArt.com, a social site devoted to visual artists that has 18 million registered users, for a campaign spotlighting outdoor art. There, artists were invited to submit designs for an outdoor mural paying homage to Dr Pepper, with the winning design to be given prominent placement in the Williamsburg neighborhood in Brooklyn, N.Y.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA