Dr Pepper explores niche social marketing

09/16/2011 | ClickZ

Dr Pepper partnered with DeviantArt.com, a social site devoted to visual artists that has 18 million registered users, for a campaign spotlighting outdoor art. There, artists were invited to submit designs for an outdoor mural paying homage to Dr Pepper, with the winning design to be given prominent placement in the Williamsburg neighborhood in Brooklyn, N.Y.

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