Study finds a geo-sweet spot for mobile ad click-throughs

09/16/2012 | ClickZ

Mobile ad click-through rates rise as consumers approach a business but only until they're a mile or two away, when the rates begin to decline slightly, according to a YP study. When users were 1 to 2 miles from a business, the click rate was 1.48 times the average, the study found.

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