Study finds a geo-sweet spot for mobile ad click-throughs

09/16/2012 | ClickZ

Mobile ad click-through rates rise as consumers approach a business but only until they're a mile or two away, when the rates begin to decline slightly, according to a YP study. When users were 1 to 2 miles from a business, the click rate was 1.48 times the average, the study found.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA