3 steps to turning dormant contacts into new business

09/16/2013 | Axial

Researchers say that bosses can find greater success when they go beyond the usual acquaintances to rekindle old contacts, writes Cody Boyte. The best business networks are constantly evolving, and reaching out to old contacts is a good way to speed up that process, Boyte explains. "The dormant relationships presented novel ideas, had unique insights and were very happy to help even though the relationship had gone cold. This year, you could find the similar value in your own network of old contacts," Boyte writes.

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