Align sales and marketing through a unified perspective

09/16/2013 | B2B Lead Roundtable Blog

Marketers can better understand how to create sales tools and improve lead generation by looking at tools and efforts through a sales lens, said Kelly Harman, Carousel Industries' vice president of marketing. Through meetings between sales and marketing, Carousel found only 5% of tools developed by marketing were used by its sales staff, leading to their redesign.

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