B2B marketing can't work if it doesn't grab attention

09/16/2013 | B2C Marketing Insider

Grabbing the attention of a target audience is vital to marketing success, but it is often overlooked or underdeveloped by business-to-business marketers, Eric Wittlake writes. To refocus and gain that attention, marketers need to make content appealing and digestible, from headlines through overall design. "As marketers, it is easy to be pulled into the detail. ... But your audience is not, and if you just focus on the details, they will run by and not even notice it," Wittlake writes.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Product Marketing Manager
Urban Airship
San Francisco, CA