Businesses can encourage referrals in a variety of ways

09/16/2013 | Duct Tape Marketing

Businesses should constantly be looking to encourage customer referrals as they tend to occur unpredictably, John Jantsch writes. "Referrals often happen when they happen and, while you can't always control when one friend asks another for a referral, you can influence how often your referral sources think about referring your business," Jantsch says. He explains four kinds of programs that might help you to get referrals.

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